MRnewsBot
04-14-2015, 08:05 AM
http://images.gizmag.com/gallery_lrg/mazda-bike-by-kodo-sofa-by-kodo.jpg
Mazda's Bike by Kodo concept is said to be a re-imagining of the modern racing bicycle (Photo: Stefania D'Alessandro/Getty Images for Mazda Motor Co.)
MILAN, ITALY—Mazda Motor Corporation has taken the wraps off Mazda-designed artworks, including "Bike by KODO concept" and "Sofa by KODO concept" on the eve of opening the event "Mazda Design: The Car as Art," in the Italian city of Milan from April 14, 2015.
For many years Mazda has maintained a consistent focus on the representation of dynamic motion in its vehicle designs. Under the KODO-Soul of Motion design theme, Mazda's new-generation vehicles express a powerful motion full of life, such as that displayed by animals in the wild.
With Mazda Design: The Car as Art, Mazda is aiming to further the evolution of the expression of motion by attempting the expression of two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses.
"Bike by KODO concept" is a track racer that seeks to express the innate beauty of the bicycle. Its minimalist structure is composed of the least possible number of parts. The frame was painstakingly formed by hammering a single sheet of steel and the black leather saddle is hand-stitched, featuring the same red thread and stitch design as the all-new Mazda MX-5. The bicycle's mixture of dynamism and allure is evocative of the Mazda MX-5's styling.
http://images.gizmag.com/gallery_lrg/mazda-bike-by-kodo-sofa-by-kodo-1.jpg
source: http://www2.mazda.com/en/publicity/release/2015/201504/150414a.html
Mazda's Bike by Kodo concept is said to be a re-imagining of the modern racing bicycle (Photo: Stefania D'Alessandro/Getty Images for Mazda Motor Co.)
MILAN, ITALY—Mazda Motor Corporation has taken the wraps off Mazda-designed artworks, including "Bike by KODO concept" and "Sofa by KODO concept" on the eve of opening the event "Mazda Design: The Car as Art," in the Italian city of Milan from April 14, 2015.
For many years Mazda has maintained a consistent focus on the representation of dynamic motion in its vehicle designs. Under the KODO-Soul of Motion design theme, Mazda's new-generation vehicles express a powerful motion full of life, such as that displayed by animals in the wild.
With Mazda Design: The Car as Art, Mazda is aiming to further the evolution of the expression of motion by attempting the expression of two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses.
"Bike by KODO concept" is a track racer that seeks to express the innate beauty of the bicycle. Its minimalist structure is composed of the least possible number of parts. The frame was painstakingly formed by hammering a single sheet of steel and the black leather saddle is hand-stitched, featuring the same red thread and stitch design as the all-new Mazda MX-5. The bicycle's mixture of dynamism and allure is evocative of the Mazda MX-5's styling.
http://images.gizmag.com/gallery_lrg/mazda-bike-by-kodo-sofa-by-kodo-1.jpg
source: http://www2.mazda.com/en/publicity/release/2015/201504/150414a.html