MRnewsBot
06-03-2014, 08:40 AM
Mazda's special MX-5 Miata sells out in a flash
All it took was 10 minutes for Mazda to sell out of the entire allotment of 25th anniversary edition MX-5 Miatas.
Miata has been hyping the sale of 100 MX-5 Miata 25th Anniversary Edition models ever since the New York Auto Show in April. Its microsite started taking orders at 1:25 p.m. ET Tuesday and within 10 minutes, poof, all were claimed.
The site took orders from 250 would-be buyers. The first ones to complete the paperwork will get the cars, says spokesman Octavio Navarro.
"It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted 'Thank you' to every MX-5 fan — former, current and hopefully future," Jim O'Sullivan, CEO for Mazda North American Operations, says in a statement. "Enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal."
The cars won't arrive in dealerships until later this summer. Each one is numbered, and we checked out 0000 last week in Malibu, Calif. Each was priced at $32,205 for the manual transmission. Buyers also get a fancy Swiss watch.
http://www.gannett-cdn.com/-mm-/e969c9c77e1566a316ad6b0bab76460cf89215c3/c=1022-560-3374-2331&r=x1443&c=1920x1440/local/-/media/USATODAY/USATODAY/2014/05/01//1398995337001-miata2.JPG
http://www.gannett-cdn.com/-mm-/0387a03ba8fb377bb107b238507686c4aa57a11e/c=511-259-3024-2149&r=x1443&c=1920x1440/local/-/media/USATODAY/USATODAY/2014/05/01//1398995337000-miata1.JPG
source: http://www.usatoday.com/story/driveon/2014/05/20/mazda-mx-5-miata-25th-sell-out/9351109/
All it took was 10 minutes for Mazda to sell out of the entire allotment of 25th anniversary edition MX-5 Miatas.
Miata has been hyping the sale of 100 MX-5 Miata 25th Anniversary Edition models ever since the New York Auto Show in April. Its microsite started taking orders at 1:25 p.m. ET Tuesday and within 10 minutes, poof, all were claimed.
The site took orders from 250 would-be buyers. The first ones to complete the paperwork will get the cars, says spokesman Octavio Navarro.
"It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted 'Thank you' to every MX-5 fan — former, current and hopefully future," Jim O'Sullivan, CEO for Mazda North American Operations, says in a statement. "Enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal."
The cars won't arrive in dealerships until later this summer. Each one is numbered, and we checked out 0000 last week in Malibu, Calif. Each was priced at $32,205 for the manual transmission. Buyers also get a fancy Swiss watch.
http://www.gannett-cdn.com/-mm-/e969c9c77e1566a316ad6b0bab76460cf89215c3/c=1022-560-3374-2331&r=x1443&c=1920x1440/local/-/media/USATODAY/USATODAY/2014/05/01//1398995337001-miata2.JPG
http://www.gannett-cdn.com/-mm-/0387a03ba8fb377bb107b238507686c4aa57a11e/c=511-259-3024-2149&r=x1443&c=1920x1440/local/-/media/USATODAY/USATODAY/2014/05/01//1398995337000-miata1.JPG
source: http://www.usatoday.com/story/driveon/2014/05/20/mazda-mx-5-miata-25th-sell-out/9351109/