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View Full Version : Mazda Kodo designed Sofa



MRnewsBot
04-14-2015, 08:07 AM
http://images.gizmag.com/gallery_lrg/mazda-bike-by-kodo-sofa-by-kodo-7.jpg

Mazda says the Sofa by Kodo has a "strong stance" (Photo: Stefania D'Alessandro/Getty Images for Mazda Motor Co.)

"Sofa by KODO concept," a collaborative effort between Mazda's designers and Italian furniture makers, exhibits an exquisite blend of Mazda Design's refined sensibilities and fine Italian craftsmanship backed by a long tradition of furniture-making. The form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all Mazda's new-generation vehicles.

Also on display at the event are a number of works by traditional Japanese craftsmen inspired by Mazda's KODO-Soul of Motion design philosophy. KODOKI is a tsuiki copperware wine cooler hammered from a single sheet of copper in Japan's famous Gyokusendo metal-working studio. SHIRAITO is a traditional lacquered box created by Kinjo-Ikkokusai which expresses the richness of natural phenomena using multiple layers of lacquer and finely-broken eggshell.

"Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience," said Masahiro Moro, Mazda's Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation. "As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image. Moving forward, we will create more opportunities to familiarize customers with Mazda and Mazda design in order to raise the value of our brand and strengthen our bond with customers."

http://images.gizmag.com/gallery_lrg/mazda-bike-by-kodo-sofa-by-kodo-9.jpg

source: http://www2.mazda.com/en/publicity/release/2015/201504/150414a.html

Phatmiata
04-14-2015, 09:26 AM
Nakamae quilted seating would be my upgrade to it. :slayer:

wannafbody
04-15-2015, 09:10 PM
Doesn't look all that comfy.

kung fu jesus
04-15-2015, 09:57 PM
I'm an industrial designer, most of my career has been involved in furniture design. I understand the message, but I am disappointed by the execution. The bike is impressive, the sofa not so much. Sure, Milan is a Mecca for design, buuuut it isn't as high on my list for meticulous craftsmanship. That form *is* difficult to upholster, but I think more detailing or meld of materials through technical execution could have better showcased. Just my $.02. I bet this comment reads douchey, but feh...

Pfunk
04-16-2015, 12:18 AM
I'd prefer Mazda put more effort into developing the power plant for the ND, or even a coupe, rather than designing sofas and bicycles.

kung fu jesus
04-16-2015, 07:42 AM
Designers don't design engines. It's a styling exercise related to their design language. A lot of manufacturers do this.

Martin
04-16-2015, 07:56 AM
Doesn't look all that comfy.

That's what I was thinking

atank
04-16-2015, 09:04 AM
http://www.designwagen.com/pictures/2012/07/Modern-Sofa-Design-for-Home-Living-Room-Furniture-Moon-System-by-Zaha-Hadid-Elegant-Stylish.jpg

johnfett
04-16-2015, 11:34 AM
sorry, but I had to......




https://www.youtube.com/watch?v=PDT_Po_hjJM

Phatmiata
04-16-2015, 12:50 PM
shoes on yo couch Mazda!!!!


buy another one!!