Guide to 1st Generation NA Miatas all the models and packages

Guide to 1st Generation NA Miatas all the models and packages

Now that the 1st generation Miata is starting to become more collectible (at least clean examples anyway) I figured it would be nice to show all of the available colors and options for our iconic and now classic Mazda MX-5 Miata Roadster.

Mazda Japan started a factory based "refresh" restoration program for the original Eunos Roadster in Japan several years ago, and now they are releasing some remade parts for our cars, which is great news for us NA owners!

If you are looking at buying a used NA Miata this thread is for you, here you can see all the colors and options available for each year of the NA Miata 1989 to 1997.

And if you have a question about buying one or one you own post it up, all the members will chime in to help. Since there are some other versions that had been released in Japan and Europe that we did not see in the USA hopefully some of friends overseas can fill in some blanks for us?

If you are looking for a quick reference to which models had what options you can print out this PDF file that has all you need to know
http://mazdaroadster.net/Miata90-97S...ata90-97A3.pdf



As promised from my personal collection, I dug out ALL of my old magazines, and Mazda ads, I have scanned all but a few that are too large for my scanner so Ill have to take a photo and upload later.

This was the FIRST ad for the Miata that appeared back in early 1988 ~ 1989. This was when it was still kinda top secret, as the ad just gave some hints what what it might look like.




Attachment 2562

Attachment 2563

1989 Miata

Three Cheers for the Red, White, and Blue!

Miata that is.....

This was the first 3 colors introduced to Mazda Dealerships in the USA.

Classic Red
Crystal White
Mariner Blue

No, they are not special editions however they are the first colors to hit the streets in the USA and Worldwide, so surely they are worth mentioning.

This was the accessories ad, they had a HUGE poster in the dealerships that said something like "let's hear it for the red, white, & blue" I have the poster, I'll have to take a photo of that and post it later as well.




Attachment 2564

This ad made little sense when I was in high school / college. Now all I can say is...... so true, LOL

http://farm8.staticflickr.com/7047/6...31e4351c_z.jpg

Attachment 2565


http://farm8.staticflickr.com/7186/6...00b0b16b_z.jpg

Attachment 2566

1990 ~ (Mid Year 1992) Silver Stone Metallic

While not considered a Special Edition it is still a Great Color Mazda Introduced

Total Production for this color between 1990 thru mid 1992 was 10,758.

I am sill looking for an advertisement on this color, if you have one please post it up so I can add it here.

1992 Sunburst Yellow

The Sunburst Yellow was a $250 option and Mazda advertised that it used 3 coats of paint. This was not a special edition or special model in the U.S. however it was very limited as far as the amount produced.

Equipment: All Yellows came with the A option package: power steering, leather-wrapped steering wheel, alloy wheels, AM-FM/cassette stereo. Yellow hardtop and automatic transmissions were options. Most Yellows had premium floor mats with the yellow "Miata" logo, air conditioning, and limited slip differential.

Production: There was only 1519 Produced from December 1991 through April 1, 1992, with just 20 early models made in August 1991, 147 were automatics and 519 had factory hardtops. Sunburst Yellow is the rarest production color and was never used on any model except the Miata.

Base MSRP: $16,420 plus $350 freight, plus options, not including the dealer markup.

Brochures: The Yellow Miata was shown in the second 1992 sales catalog and also in a print advertisement (show Below). A Canadian flier showed their Black SE and Sunburst Yellow LE

This color Miata was so unpopular that most dealerships started leaving them at the docks. Now they are an extremely popular color that many folks are after!!

http://farm8.staticflickr.com/7055/6...e1fa3804_z.jpg

Attachment 2567

Haven't we met somewhere before?

http://farm8.staticflickr.com/7059/6...df0204d6_z.jpg

Attachment 2568

Mazda Warranty Ad, you may have seen these hanging up in Poster form in the parts department at the local Mazda dealerships.

http://farm8.staticflickr.com/7176/6...3a21b1e1_z.jpg

Attachment 2569

Some are born to race!

http://farm8.staticflickr.com/7203/6...b0d9b9b2_z.jpg

Attachment 2570

It takes you back!

http://farm8.staticflickr.com/7062/6...01bd4fc0_z.jpg

Attachment 2571

1991 Special Edition Miata British Racing Green

British Racing Green with tan leather interior, tan boot, and black top

Equipment: Nardi wood shift knob and hand brake handle, tan tonneau cover (some owners report having a black tonneau cover), stainless sill plates, air conditioning, compact disc player, limited slip differential, includes A and B package options: power steering, leather- wrapped steering wheel, aluminum alloy wheels, AM-FM/cassette stereo, cruise control, power windows, headrest speakers

Optional: hardtop, automatic transmission, ABS

Production: limited to 3997, numbered sequence with badge, all produced between 12-03-90 and 3-30-91. Note that Mazda described the model as a "Special Edition" although many would describe it as a "Limited Edition"

Base MSRP: $18,899 plus $299 + $35 freight, plus options, plus dealer markup

Brochures: There was a 4-page heavy paper color sales folder and a magazine ad for the 1991 BRG model.
I still have the dealer brochure as well, Ill have to scan that for the BRG owners on here.

http://farm8.staticflickr.com/7053/6...e9c7d079_z.jpg

1992 Black & Tan (SE) Special Edition Miata

Black exterior, tan leather interior, tan boot, tan top "Black Miata" was special model designation

Equipment: power windows, and includes all A package options (power steering, leather-wrapped steering wheel, alloy wheels, AM-FM/CD/cassette stereo)

Optional C Package (Black Miata only): Nardi wood shift knob and hand brake handle, stainless sill plates, BBS 14" alloy wheels, includes all other B package options (cruise control, headrest speakers, automatic antenna)

Optional: hardtop, automatic transmission, ABS, air conditioning, compact disc player, limited slip differential

Production: 4626, not limited. Became available around February 1992. The silver Miata was discontinued at around the time the Black and Yellow models were introduced

Base MSRP: $17,050 and $1,400 for C package, plus $350 freight, plus options, plus dealer markup

Brochures: The Black Miata was shown in the second 1992 sales catalog and also in a print ad. A revision of the print ad implied that the C package had later become standard equipment on the Black Miata

This was my first Miata! Man I miss that car, so classy!

http://farm8.staticflickr.com/7201/6...0347a7c1_z.jpg

This is the Canadian 1992-SE, they did not come with the 14" Inch BBS wheels like the US-Spec, and Japanese versions did.

This is a Canadian ad I found a LONG time ago.

http://farm8.staticflickr.com/7205/6...b6e1061d_z.jpg

And on the opposite page was the ad for the 1992 Yellow Special Edition.

http://farm8.staticflickr.com/7049/6...2622e61e_z.jpg

1993 Limited Edition Miata MX-5

Black with red leather interior, red boot and tonneau cover, black top

Equipment: Nardi leather shift knob, 14" BBS alloy wheels, Mazda Sensory Sound System with CD player, stainless sill plates, Sport Suspension (includes Bilstein shocks, and revised springs), R-pkg rear spoiler, R-pkg front air dam, R-pkg rear skirt, air conditioning, ABS, limited slip differential Included all A and B package options: power steering, leather-wrapped steering wheel, power mirrors, BBS alloy wheels, cruise control, power windows, headrest speakers, automatic antenna, leather seats with "seat thumpers" wired to the MSSS1 Stereo that gave direct feedback to the driver when the radio/CD/cassette unit was on. Note that AM-FM/Cassette was made standard in all Miatas beginning in 1993

Optional: hardtop, automatic transmission

Production: 1505, a numbered sequence

Base MSRP: $21,920 plus $350 freight, plus options

Brochures: The 1993 Limited Edition was never shown in a sales brochure or in a print ad in the U.S. It was mentioned on the specifications page of the second 1993 sales brochure. The Canadian LE model was shown in their 25th Anniversary brochure (Shown Below)

https://farm8.staticflickr.com/7402/...a417ef21_z.jpg

1994 M-Edition Montego Blue Mica Miata

Montego Blue Mica with tan leather interior, tan boot, and tan top

Equipment: Nardi wood shift knob and hand brake handle, polished alloy wheels with locks, air conditioning, stainless sill plates, custom mats, M Edition key ring/badge/lapel pin, Includes all A and B package options: power steering, leather- wrapped steering wheel, power mirrors, alloy wheels, Torsen limited slip differential, cruise control, power windows, headrest speakers, power antenna

Options: Hardtop, automatic transmission, ABS (standard with automatic transmission)

Production: 3000, described in the brochure as "special edition", and in magazine advertisement as "limited production"

Base MSRP: $21,250 plus $395 (later $425) freight, plus options, plus dealer markup

Brochures: There was no M-Edition flier in 1994, although the model was shown in this magazine ad (see Below). It was mentioned on the specifications page of the second 1994 sales catalog as well.

A lot of owners got upset the following year when this color was offered as a base color by Mazda :fp:

http://farm8.staticflickr.com/7190/6...89fa24d4_z.jpg

1994 R Package Miata

The R-Package was a $1500 option package, This was Mazda's answer for the weekend Racer, and also for the track oriented drivers

Production numbers Per year;
(1994)R was 1,218
(1995)R was 465
(1996)R was 111
(1997)R was only 47

Equipment: Sport Suspension (Bilsteins shocks, heavy-duty rear springs, heavier sway bars), rear spoiler, front air dam, rear skirt, alloy wheels, Torsen limited slip differential The R was not available with power steering, automatic transmission or with A, B, C option packages

Optional: air conditioning, hardtop (dealer installed only)

Production: 1218

Base MSRP: $18,150 plus $395 freight, plus options, plus dealer markup

This was available in all of the standard colors available for the released years (not M-Edition Colors though), however it was available in the very rare Laguna Blue color as an R-Package.

Brochures: The R Package was listed in the Mazda sales brochure. The Laguna Blue R package was shown in a magazine ad in 1994 (see below)

http://farm8.staticflickr.com/7064/6...f13b6c21_z.jpg

1995 M Edition Merlot Mica

Merlot Mica (burgundy) with tan leather interior, low-back seats, tan boot and top

Equipment: Leather Nardi shift knob, 15" BBS wheels with high- performance tires, cut pile carpeting, stainless sill plates, air conditioning, CD player and 4 speakers, ABS, exterior badge, M Edition key ring/badge/lapel pin, M Edition floor mats, Popular Equipment Package (formerly called B package) included:
power steering, leather-wrapped steering wheel, power mirrors, alloy wheels, Torsen limited slip differential, cruise control, power windows, power antenna

Optional: hardtop, automatic transmission

Production: 3500 described in press release as "limited edition" and as "special M Edition", and in print ad as "rare production" According to press release, "to be produced for only six months" Launched at February 1995 Chicago Auto show

Base MSRP: $23,530 plus $450 freight, plus options, plus a big dealer markup!

Brochures: There was a 2-sided color flier on the 1995 M Edition, and the M was featured in a magazine advertisement

I wanted this car so bad when it first came out at the dealerships, but I was just a broke college kid back then and a $26,500 MSRP was outta my reach!

I did manage to get some wine back then in a 1995 Merlot ! hahhaha

http://farm8.staticflickr.com/7061/6...1885a028_z.jpg

1996 M Edition Starlight Blue Mica Miata

Starlight Blue Mica with tan leather interior, tan boot and top

Equipment: Nardi wood shift knob, wood parking brake handle, 15" Enkei 5-spoke wheels with high-performance tires, M Edition floor mats, blue Miata logo on seatbacks, stainless sill plates, ABS, air conditioning, Premium Sound System with CD player, door-mounted tweeters, and headrest speakers, M edition logo on tachometer, exterior M Edition badge, M Edition key fob/badge/lapel pin, custom floor mats, security system and remote entry

Standard Popular Equipment Package, which included:
power steering, leather-wrapped steering wheel, power mirrors, alloy wheels, Torsen limited slip differential, rear subframe brace, cruise control, power windows, power antenna

Optional: hardtop, automatic transmission

Production: 2968, described in flier as "limited-edition"

Base MSRP: $24,760 plus $450 freight, plus options

Brochures: There was a 2-sided color flier on the 1996 M Edition

https://i.ebayimg.com/images/g/q9sAA...Ap/s-l1600.jpg

1997 M Edition Marina Green Mica Miata

Marina Green Mica with tan leather interior, tan boot and top

Equipment: Nardi wood shift knob, wood parking brake handle, 15" polished 6-spoke alloy wheels with high-performance tires, cut pile carpeting, stainless sill plates, air conditioning, Premium Sound System with CD player and headrest speakers, exterior badge, M Edition logo on seatbacks and tachometer, M Edition pen/key fob/lapel pin, custom floor mats, Included Popular Equipment Package with: power steering, leather-wrapped steering wheel, power mirrors, Torsen limited slip differential, cruise control, power windows, power antenna, rear subframe brace

Optional: hardtop, automatic transmission, ABS

Production: 3000, produced from December through February Launched at February 1997 Chicago Auto Show Described in sales flier as "limited edition"

Base MSRP: $24,485 plus $450 freight, plus options

Brochures: There was a 2-sided color flier on the 1997 M Edition, and the M was featured in a magazine advertisement (shown Below)

http://farm8.staticflickr.com/7056/6...9656b4f6_z.jpg

1997 STO Edition Twilight Blue Mica Miata

Twilight Blue Mica with tan leather interior, tan boot and tan top "Special Touring Option" called "Still The One" in advertising, but known in the Miata Community as "Stuff Taken Off" :teehee:

Equipment: Leather Nardi shift knob, 15" Enkei 5-spoke wheels with Bridgestone high-performance tires, stainless sill plates, rear lip-type spoiler, rear subframe brace, CD player with headrest speakers, custom floor mats with STO label, power steering, leather-wrapped steering wheel, power mirrors, power windows, Certificate of Authenticity, numbered STO dash plate

Optional: automatic transmission, air conditioning

The following were not available from the factory on the STO:
cruise control, ABS, Torsen LSD, Premium Sound System, electric antenna, factory hardtop

Production: 1500 in numbered sequence, produced May-July 1997, available beginning of July

Base MSRP: $22,520 plus$450 freight, plus options

Brochures: There was a 2-sided color flier on the 1997 STO Edition, and the STO was featured in a magazine advertisement

http://farm8.staticflickr.com/7053/6...797dc383_z.jpg

another ad for the 1997 Marina Green Mica M-Edition

http://farm8.staticflickr.com/7185/6...319c9d60_z.jpg

And for the guys going to the "Miatas at Laguna Seca Raceway" event, this one is for you! I'll try to make out next time!

http://farm8.staticflickr.com/7065/6...4225b8f0_z.jpg

Ill try to get more stuff up tomorrow.........

Thanks for posting these. The Canadian "Black & Yellow" is my favorite.

-Jim

Some more for you guys!

The introduction of the 1.8L 1994 Miata

http://farm8.staticflickr.com/7102/7...0819cd4c_z.jpg

http://farm9.staticflickr.com/8025/7...b4f0c1f2_z.jpg

Ad for the factory optional Mazda CD player, the retail was over $600 new back then, they later they slowly came down to the $300 mark, LOL

http://farm6.staticflickr.com/5239/7...3695c46c_z.jpg

Hong Kong V-Special; a version that combined the UK 1990 SE and the Japan V-Special.

http://static.apple.nextmedia.com/im...ge/16ff34p.jpg

https://farm3.staticflickr.com/2920/...d3421d91_o.png

Eunos Roadster V-Special II


https://farm3.staticflickr.com/2932/...8a82d54e_o.png

Eunos Roadster ad from 1995

https://farm6.staticflickr.com/5550/...aa8d723f_o.png

Eunos Roadster R-Limited



https://farm6.staticflickr.com/5196/...d5a73e50_o.png

Eunos Roadster S-Limited


https://farm6.staticflickr.com/5111/...32bb7c2b_o.png

Eunos Roadster VR-Limited

Combination A, and B


https://farm3.staticflickr.com/2920/...c672ec94_o.png

Eunos Roadster B2-Limited

https://farm3.staticflickr.com/2899/...6a542fc0_o.png

Eunos Roadster SR-Limited


https://farm3.staticflickr.com/2926/...81afe869_o.png

Quote:

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Originally Posted by Phatmiata

Eunos Roadster VR-Limited

Combination A, and B


https://farm3.staticflickr.com/2920/...c672ec94_o.png

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Sir, you are legend! :)

I've been hunting all over trying to find original adverts for my VR-Ltd, they are extremely difficult to find!

Quote:

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Originally Posted by Schmeeky

Sir, you are legend! :)

I've been hunting all over trying to find original adverts for my VR-Ltd, they are extremely difficult to find!

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Give me some time, I am sure I have more somewhere ............

What an awesome thread

Way back in the day....

One of my ventures to get my hands clean from wrench-turning was to become a car salesman. That lasted less than a month. :frantic: But while I was a salesman I did manage to sale the first/only BRG MX-5 and a Used 944 Porsche that was on the lot. Not a lot of swindler in me. I believe that the only thing people will remember is that I was honest.

Quote:

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Originally Posted by Phatmiata

1991 Special Edition Miata British Racing Green

British Racing Green with tan leather interior, tan boot, and black top

Equipment: Nardi wood shift knob and hand brake handle, tan tonneau cover (some owners report having a black tonneau cover), stainless sill plates, air conditioning, compact disc player, limited slip differential, includes A and B package options: power steering, leather- wrapped steering wheel, aluminum alloy wheels, AM-FM/cassette stereo, cruise control, power windows, headrest speakers

Optional: hardtop, automatic transmission, ABS

Production: limited to 3997, numbered sequence with badge, all produced between 12-03-90 and 3-30-91. Note that Mazda described the model as a "Special Edition" although many would describe it as a "Limited Edition"

Base MSRP: $18,899 plus $299 + $35 freight, plus options, plus dealer markup

Brochures: There was a 4-page heavy paper color sales folder and a magazine ad for the 1991 BRG model.
I still have the dealer brochure as well, Ill have to scan that for the BRG owners on here.

http://farm8.staticflickr.com/7053/6...e9c7d079_z.jpg

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I would love to find a BRG ad or brochure.

What a great thread. Anyone have a better version of this? It's for the 1994 Laguna Blue miatahttps://uploads.tapatalk-cdn.com/201...4899bd6f0e.jpg

Sent from my Pixel 3 using Tapatalk

WOW...I remember seeing a lot of these ads but I had never seen the Japan ones!!! The seven year itch was my fave!!! Thank You So Very Much for this thread!!! OUTSTANDING!!!
Chris

Happy 30th Anniversary NA owners!!

........ and what better way to re-introduce us to this Classic Roadster, than with a Motorweek review from 1990! :blaugh2:

Seriously, you need to watch this! :)

https://www.youtube.com/watch?time_c...&v=cNUGP-vnHUY

I remember the first 2-3 years, the demand was so high, dealers were asking $20-23k for them.

Quote:

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Originally Posted by kung fu jesus

I remember the first 2-3 years, the demand was so high, dealers were asking $20-23k for them.

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And here I am being born when the NA Miata was just ending. April 97

I was just learning to drive when they came out.

I remember my dad was excited about them but disappointed he didn’t fit (6’3”).

I'm sure I have an original brochure hidden away somewhere :lol:

Update: I knew I did! :frantic:

https://i.imgur.com/Fty2nmu.jpg

Turns out I even have an order form too!! :rofl:

https://i.imgur.com/C9bDOO8.jpg