Mazda says the Sofa by Kodo has a "strong stance" (Photo: Stefania D'Alessandro/Getty Images for Mazda Motor Co.)
"Sofa by KODO concept," a collaborative effort between Mazda's designers and Italian furniture makers, exhibits an exquisite blend of Mazda Design's refined sensibilities and fine Italian craftsmanship backed by a long tradition of furniture-making. The form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all Mazda's new-generation vehicles.
Also on display at the event are a number of works by traditional Japanese craftsmen inspired by Mazda's KODO-Soul of Motion design philosophy. KODOKI is a tsuiki copperware wine cooler hammered from a single sheet of copper in Japan's famous Gyokusendo metal-working studio. SHIRAITO is a traditional lacquered box created by Kinjo-Ikkokusai which expresses the richness of natural phenomena using multiple layers of lacquer and finely-broken eggshell.
"Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience," said Masahiro Moro, Mazda's Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation. "As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image. Moving forward, we will create more opportunities to familiarize customers with Mazda and Mazda design in order to raise the value of our brand and strengthen our bond with customers."
source: http://www2.mazda.com/en/publicity/r...4/150414a.html
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