That's definitely not the same situation, this isn't about resellers vs manufacturers.
I agree that you should buy whatever you want to buy, and run whatever wheels you want. Not everyone has to buy expensive wheels. When it comes to blatant copies of a product though, purchasing from those companies only supports this trend. You can apply this to whatever product you want, the takeaway is the same. I think plenty of people would be up in arms if some company started making 6UL lookalikes and selling them for half of 949's price.